NewStats: 3,261,087 , 8,173,019 topics. Date: Wednesday, 28 May 2025 at 08:10 AM 504d

For the new generation lady, makeup is more than just skin deep. A research carried out by Lab42 on the beauty routines of the female millennials found out that 98% of women care for her face and body everyday. Also, 4 out of 5 women wear makeup, the average time for applying makeup is 20 minutes a day and 35% said they wear makeup 24/7.

While 95% use makeup to enhance their features, 84% use it to hide their flaws. 94% said it makes them feel special and confident.
75% said they don’t mind spending more money on makeup because it makes them feel good.
35% feel wearing makeup is an obligation.

Majority are brand loyal. Deals, discounts and free samples continue to drive beauty purchases; free samples, being the number one way to influence women to try a new brand of makeup.

The daily makeup usage shows that 76% use lip gloss and lipstick, 65% - mascara, 63% - eye shadow, 62% - eye liner, 38% - brow pencils, 22% - lip pencil and 7% - compact lip colour.

From the ages of 16 to 65, women shop for cosmetics about 5 times a year. The average woman aged 18+ spends ₦45,000 a year on beauty.
The average woman spends ₦942,500 on mascara, ₦687,500 on eye shadow, ₦445,000 on lipstick amounting to ₦3,750,000 in total on makeup in her life time.

http://www.acebeauti.com/blog/2015/11/14/the-rise-of-the-females-beauty-habits/


cc tjskii, kandiikane

Very true...I love make up so much..I'm using it to stand out...I can't go out of the house without having it...it's a MUST...

KashyBaby:
Very true...I love make up so much..I'm using it to stand out...I can't go out of the house without having it...it's a MUST...

Yes you're right. Makeup makes one feel special and confident anytime anyday.

Make up....Its such a task for me, sitting down and applying make up.

bronzegoddess:
Make up....Its such a task for me, sitting down and applying make up.

Yeah so true but in the end, it pays off. You look great, feel glam and confident.

Comsol:


Yeah so true but in the end, it pays off. You look great, feel glam and confident.

hmmmmm. I dunno abt that tho

bronzegoddess:
hmmmmm. I dunno abt that tho

Haha! Maybe you're the other 25% that don't feel cool and confident on makeup

Comsol:


Haha! Maybe you're the other 25% that don't feel cool and confident on makeup

maybe oo. I always feel like people can see through my make up, like they know I'm just hiding my flaws behind all d make up.

bronzegoddess:
maybe oo. I always feel like people can see through my make up, like they know I'm just hiding my flaws behind all d make up.

Haha! Probably you may need to fire your makeup stylist.

Comsol:

Haha! Probably you may need to fire your makeup stylist.

Make up stylist kwa. How many people have make up artists?

bronzegoddess:


Make up stylist kwa. How many people have make up artists?

Haha

I ire some peeps with complete makeup. It's really lovely when rightly done

As for me, I stop at eyepencil,lipstick and white powder mgbeke me