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Asake Leaves YBNL: A Question Of Loyalty, Legacy And The Game Of Fame - Music/Radio - Nairaland 702i62

Asake Leaves YBNL: A Question Of Loyalty, Legacy And The Game Of Fame (20050 Views)

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EntPublisher001: 3:55pm On Feb 16
TrendyBeatz analyzes Asake's exit of YBNL!

When whispers about Asake's departure from YBNL began circulating in December, it felt inevitable. The label that turned the young artiste from the streets of Lagos into a global Afrobeats phenomenon in just two years might be losing its prized asset. Born Ololade Ahmed, Asake had spent a decade as an underground hustler—dabbling in dance, churning out music, and barely moving the needle. His fortunes changed in 2022, thanks to an introduction facilitated by his friend, Yhemo Lee, to the godfather of Nigerian street-pop, Olamide.

Olamide didn’t just sign Asake; he threw the entire weight of YBNL behind him. From co-signs on tracks like Omo Ope to roping in Burna Boy for Sungba (Remix), Olamide went all in. The visionary business partnership between YBNL and Empire ensured Asake's music reached farther shores, making him a staple in UK and US Afrobeats circuits. Add TG Omori’s cinematic visuals—eight in total—and you have the makings of an unstoppable cultural force. Asake’s journey seemed like a perfectly executed blueprint for success.



But success has a way of complicating relationships. The signs were clear when Lungu Boy, his third project, dropped in 2024. Olamide’s fingerprints were noticeably absent—no guest verses, no songwriting credits. The project felt disconnected, starkly contrasting the laser-focused cohesion of Mr. Money With The Vibe and Work of Art. And when reports emerged that Olamide had offered an improved deal, only for Asake to decline and choose independence, the rupture felt complete.

Is It Time to Fly Solo?

From a legal standpoint, Asake has every right to leave YBNL if his contract has expired. It's a business arrangement with a beginning and an end. But morality? That’s where things get murkier. YBNL gambled on Asake, poured resources into his career, and turned him into a global brand. For Asake to exit now, just as the label is poised to recoup its investments and enjoy the fruits of their labor, feels rather ungrateful.



The Double Standards of Success

It’s hard to ignore the hypocrisy that often surrounds conversations like this. If Asake’s career had faltered, no one would bat an eye at his decision to leave YBNL. The narrative would likely shift to how YBNL didn’t do enough to him. Success, however, changes the stakes. Now, his departure is framed as betrayal, a refusal to honour the loyalty that brought him to the top. This isn’t unique to Asake. Wizkid’s departure from EME, Burna Boy leaving Aristokrat Records, and even Davido setting up his own DMW after a brief stint with HKN—these stories all follow a similar arc. For Asake, the perception is different. He’s barely two years into his reign, and the decision to leave feels premature to some, calculated to others.

A Gamble on Independence

Going independent is not for the faint-hearted. It requires a robust team, deep pockets, and a strategy that extends beyond the next hit single. Yes, Asake now has the visibility and financial muscle to chart his own course, but he also risks losing the structure and guidance that YBNL provided.

Will he thrive as an independent artiste, or will he stumble under the weight of expectations? Only time will tell. What’s clear is that he’ll have to contend with a more cutthroat music business, where the stakes are higher, and the safety nets are fewer.

What remains is the question: Will this be ed as a savvy career move or a cautionary tale? Asake has the talent and momentum to make it work. But as history has shown, not all artistes who leave their labels at the height of their fame manage to sustain that success.
For now, all eyes are on Asake. The road ahead will determine whether his decision to leave YBNL was a gamble worth taking or a misstep in an otherwise spectacular career. And for YBNL, it’s back to the drawing board—because in the end, the music business waits for no one.

Source: TrendyBeatz

19 Likes 4 Shares

TGchina(m): 4:06pm On Feb 16
Asake’s new look and his face tattoos with his new girlfriend vibing to his new song while recording.... 👇


https://www.youtube.com/watch?v=xBPZ8w-k1j0

6 Likes

TGchina(m): 4:16pm On Feb 16
Asake dropped a few days ago, but it's yet to top chart. Could it be YBNL all this while? 🤔

34 Likes 1 Share

Lalami3232(m): 8:37pm On Feb 16
grin
I really hope say Asake dey make the right move sha. Hopefully, he doesn't end up like Lil kesh. But while we can't predict the future of Asake, we can predict the future of non-virgins a.k.a boreholes who did paternity fraud by taking your child for DNA test.
What do I even know sef aside enlightening my fellow men nationwide with the good news

Oga if you no meet your wife as a virgin, oga go for DNA test oooooooo because non-virgins aka boreholes can't be trusted atall atall

76 Likes 4 Shares

vibbb: 8:37pm On Feb 16
Opportunity for Fireboi to get attention from YBNL boss. Fireboi was on hold because of Mr. Money - Now the time to explore has come.

55 Likes 3 Shares

Quelme: 8:39pm On Feb 16
Oti lo. Soldier go, soldier come. Barrack go remain.

Una don too overflog this matter...

5 Likes

Risingblue008(m): 8:39pm On Feb 16
Hdhhd
PRINCESSFCFANSs: 8:39pm On Feb 16
OK




Princess Faith Chukwu
Mblingz(m): 8:41pm On Feb 16
Military regime....
89green: 8:42pm On Feb 16
Who is he, we don't know him here

2 Likes 2 Shares

vanitybutiwanti: 8:43pm On Feb 16
Life can be quite funny. Some people will go to great lengths to gain favor with you, showering you with attention and iration, only to discard you like yesterday's trash once they've achieved their goals. It's funny how ones demeanour can shift from reverence to disdain.

66 Likes 9 Shares

vanitybutiwanti: 8:43pm On Feb 16
TGchina:
Asake dropped a few days ago, but it's yet to top chart. Could it be YBNL all this while? 🤔
He dropped trash

39 Likes 7 Shares

ChizzyBuna(m): 8:44pm On Feb 16
Dbull go replace am

45 Likes 7 Shares

IamtheTruth1(m): 8:44pm On Feb 16
EntPublisher001:
TrendyBeatz analyzes Asake's exit of YBNL!

When whispers about Asake's departure from YBNL began circulating in December, it felt inevitable. The label that turned the young artiste from the streets of Lagos into a global Afrobeats phenomenon in just two years might be losing its prized asset. Born Ololade Ahmed, Asake had spent a decade as an underground hustler—dabbling in dance, churning out music, and barely moving the needle. His fortunes changed in 2022, thanks to an introduction facilitated by his friend, Yhemo Lee, to the godfather of Nigerian street-pop, Olamide.

Olamide didn’t just sign Asake; he threw the entire weight of YBNL behind him. From co-signs on tracks like Omo Ope to roping in Burna Boy for Sungba (Remix), Olamide went all in. The visionary business partnership between YBNL and Empire ensured Asake's music reached farther shores, making him a staple in UK and US Afrobeats circuits. Add TG Omori’s cinematic visuals—eight in total—and you have the makings of an unstoppable cultural force. Asake’s journey seemed like a perfectly executed blueprint for success.



But success has a way of complicating relationships. The signs were clear when Lungu Boy, his third project, dropped in 2024. Olamide’s fingerprints were noticeably absent—no guest verses, no songwriting credits. The project felt disconnected, starkly contrasting the laser-focused cohesion of Mr. Money With The Vibe and Work of Art. And when reports emerged that Olamide had offered an improved deal, only for Asake to decline and choose independence, the rupture felt complete.

Is It Time to Fly Solo?

From a legal standpoint, Asake has every right to leave YBNL if his contract has expired. It's a business arrangement with a beginning and an end. But morality? That’s where things get murkier. YBNL gambled on Asake, poured resources into his career, and turned him into a global brand. For Asake to exit now, just as the label is poised to recoup its investments and enjoy the fruits of their labor, feels rather ungrateful.



The Double Standards of Success

It’s hard to ignore the hypocrisy that often surrounds conversations like this. If Asake’s career had faltered, no one would bat an eye at his decision to leave YBNL. The narrative would likely shift to how YBNL didn’t do enough to him. Success, however, changes the stakes. Now, his departure is framed as betrayal, a refusal to honour the loyalty that brought him to the top. This isn’t unique to Asake. Wizkid’s departure from EME, Burna Boy leaving Aristokrat Records, and even Davido setting up his own DMW after a brief stint with HKN—these stories all follow a similar arc. For Asake, the perception is different. He’s barely two years into his reign, and the decision to leave feels premature to some, calculated to others.

A Gamble on Independence

Going independent is not for the faint-hearted. It requires a robust team, deep pockets, and a strategy that extends beyond the next hit single. Yes, Asake now has the visibility and financial muscle to chart his own course, but he also risks losing the structure and guidance that YBNL provided.

Will he thrive as an independent artiste, or will he stumble under the weight of expectations? Only time will tell. What’s clear is that he’ll have to contend with a more cutthroat music business, where the stakes are higher, and the safety nets are fewer.

What remains is the question: Will this be ed as a savvy career move or a cautionary tale? Asake has the talent and momentum to make it work. But as history has shown, not all artistes who leave their labels at the height of their fame manage to sustain that success.
For now, all eyes are on Asake. The road ahead will determine whether his decision to leave YBNL was a gamble worth taking or a misstep in an otherwise spectacular career. And for YBNL, it’s back to the drawing board—because in the end, the music business waits for no one.

Source: TrendyBeatz

And Fireboy the loyal lad has been there still loyal. Yet olamide didn't promote him like Asake. Big gamble. It's not easy to be loyalike fireboy and Adekunle Gold.


Fireboys music were melodies to my ears. Pray he finds his touch

62 Likes 13 Shares

ednut1(m): 8:44pm On Feb 16
How many years contract did he sign? He didn’t renew after no big deal. Life goes on

64 Likes 4 Shares

lonecatt(m): 8:54pm On Feb 16
Asake got cursed the day he cajoled the Catholic Church in one of his useless videos.

right from that day the count down to his fall began.

15 Likes 2 Shares

Pickieox(m): 8:54pm On Feb 16
EntPublisher001:
TrendyBeatz analyzes Asake's exit of YBNL!

When whispers about Asake's departure from YBNL began circulating in December, it felt inevitable. The label that turned the young artiste from the streets of Lagos into a global Afrobeats phenomenon in just two years might be losing its prized asset. Born Ololade Ahmed, Asake had spent a decade as an underground hustler—dabbling in dance, churning out music, and barely moving the needle. His fortunes changed in 2022, thanks to an introduction facilitated by his friend, Yhemo Lee, to the godfather of Nigerian street-pop, Olamide.

Olamide didn’t just sign Asake; he threw the entire weight of YBNL behind him. From co-signs on tracks like Omo Ope to roping in Burna Boy for Sungba (Remix), Olamide went all in. The visionary business partnership between YBNL and Empire ensured Asake's music reached farther shores, making him a staple in UK and US Afrobeats circuits. Add TG Omori’s cinematic visuals—eight in total—and you have the makings of an unstoppable cultural force. Asake’s journey seemed like a perfectly executed blueprint for success.



But success has a way of complicating relationships. The signs were clear when Lungu Boy, his third project, dropped in 2024. Olamide’s fingerprints were noticeably absent—no guest verses, no songwriting credits. The project felt disconnected, starkly contrasting the laser-focused cohesion of Mr. Money With The Vibe and Work of Art. And when reports emerged that Olamide had offered an improved deal, only for Asake to decline and choose independence, the rupture felt complete.

Is It Time to Fly Solo?

From a legal standpoint, Asake has every right to leave YBNL if his contract has expired. It's a business arrangement with a beginning and an end. But morality? That’s where things get murkier. YBNL gambled on Asake, poured resources into his career, and turned him into a global brand. For Asake to exit now, just as the label is poised to recoup its investments and enjoy the fruits of their labor, feels rather ungrateful.



The Double Standards of Success

It’s hard to ignore the hypocrisy that often surrounds conversations like this. If Asake’s career had faltered, no one would bat an eye at his decision to leave YBNL. The narrative would likely shift to how YBNL didn’t do enough to him. Success, however, changes the stakes. Now, his departure is framed as betrayal, a refusal to honour the loyalty that brought him to the top. This isn’t unique to Asake. Wizkid’s departure from EME, Burna Boy leaving Aristokrat Records, and even Davido setting up his own DMW after a brief stint with HKN—these stories all follow a similar arc. For Asake, the perception is different. He’s barely two years into his reign, and the decision to leave feels premature to some, calculated to others.

A Gamble on Independence

Going independent is not for the faint-hearted. It requires a robust team, deep pockets, and a strategy that extends beyond the next hit single. Yes, Asake now has the visibility and financial muscle to chart his own course, but he also risks losing the structure and guidance that YBNL provided.

Will he thrive as an independent artiste, or will he stumble under the weight of expectations? Only time will tell. What’s clear is that he’ll have to contend with a more cutthroat music business, where the stakes are higher, and the safety nets are fewer.

What remains is the question: Will this be ed as a savvy career move or a cautionary tale? Asake has the talent and momentum to make it work. But as history has shown, not all artistes who leave their labels at the height of their fame manage to sustain that success.
For now, all eyes are on Asake. The road ahead will determine whether his decision to leave YBNL was a gamble worth taking or a misstep in an otherwise spectacular career. And for YBNL, it’s back to the drawing board—because in the end, the music business waits for no one.

Source: TrendyBeatz



Life goes on.

2 Likes

TechBaron: 8:57pm On Feb 16
Can only pray and wish a brother well!

Dear Lord, Please forgive us for all the sins we have brought upon us. And look down upon us with forgiveness for the the sins we will have in the future. I know you understand that niggas ain't perfect, but we try lord. We try to keep our heads up in bad times. This is a bad time, show us the way. And if you can't show us the way, then forgive us for being lost.

Amen

11 Likes 3 Shares

MemoriesAndMe: 8:58pm On Feb 16
Must Ashake die under YBNL?
He signed a 2-year contract with YBNL. His contract is over and he has to move on with his own brand - Giran. Nothing wrong at all. He delivered well under YBNL.

Even Olamide himself had to move on and started his YBNL brand. It's just life.

No hatred nor betrayal anywhere unless y'all bloggers just want to start one. They are still cool.

21 Likes 2 Shares

Fidelity2050(m): 9:00pm On Feb 16
Na send forth
owolabi5: 9:01pm On Feb 16
cool
jojothaiv(m): 9:03pm On Feb 16
Life effing goes on.

TechBaron:
Can only wish a brother well
.

2 Likes

Judolisco(m): 9:03pm On Feb 16
Why leave something that's working for you... Where is reekado banks and lil Kesh today after leaving their bosses? 50 cent spent yrs with Eminem and Dr dre....Sha shit happens... Olamide 2 left codedtunes

13 Likes

Chukwuisgreat(m): 9:03pm On Feb 16
Chinonye2022(m): 9:05pm On Feb 16
lonecatt:
Asake got cursed the day he cajoled the Catholic Church in one of his useless videos.

right from that day the count down to his fall began.
how did he cajoled catholic church or plz what is the meaning of cajoled

3 Likes

peanutbutterr: 9:05pm On Feb 16
most artists that exited their label prematurely couldn’t survive after their first year.
on a second thought seems like olamide took a precautionary gamble by g him for just two years to test his abilities.

23 Likes 5 Shares

Seniorwriter(m): 9:08pm On Feb 16
ednut1:
How many years contract did he sign? He didn’t renew after no big deal. Life goes on
Olamide`s YBNL mostly allows only biennial biannual contracts and mostly doesnt encourage re-newal.
airsaylongcome:


Fixed. Biennial is correct. Biannual is "semi annual", every 6 months
i knew someone will fall for my word-used bait, @ airsaylongcome try go check and see that the wordused is correct.




Seniorwriter.

3 Likes 1 Share

flyinnizam(m): 9:08pm On Feb 16
vibbb:
Opportunity for Fireboi to get attention from YBNL boss. Fireboi was on hold because of My money - Now the time to explore has come.
true...Olamide wan finish Fireboy just because of Asake

8 Likes

OfeAchi: 9:15pm On Feb 16
Asaka is bigger than YBNL

5 Likes

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Olamide – Hello Habibi Mp3

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