NewStats: 3,259,275 , 8,169,718 topics. Date: Saturday, 24 May 2025 at 03:53 PM s2t30

Enugu Agog As Guinness™ Brings Famed Premier League Trophy to Coal City
…Governor Mbah lauds Guinness™ Nigeria for its imprints in sports development

Guinness™, the iconic flagship brand of Nigeria’s foremost total beverage company, Guinness Nigeria Plc., on Friday May 16, 2025 lived up to its promise of delivering unforgettable moments to football fans and consumers in the country when it brought the famed Premier League Trophy to the city of Enugu, thrilling thousands of ionate football lovers with an unforgettable celebration of the beautiful game.

This historic stop in Enugu marks the first leg of the Guinness™ Trophy Tour, a three-day, two-city celebration that gives fans up-close access to the prestigious Premier League™ Trophy, the ultimate symbol of football excellence.

Welcoming the trophy to the state, His Excellency, the Governor of Enugu State, Dr. Peter Mbah, expressed his delight at the occasion and commended Guinness Nigeria for choosing Enugu as the starting point of this tour.

“I am delighted to receive the iconic Premier League trophy today, courtesy of our esteemed partners at Guinness Nigeria. This is more about Enugu’s legacy as the home of football in Nigeria and our future as a hub of sporting excellence,” he said.

Like Guinness™, Mbah said, his istration sees sports as a powerful force for unity, inspiration, and growth. “That is why we are not just talking; we are acting. From the total reconstruction of the Nnamdi Azikiwe Stadium to the revival of the Awgu Games Village, we are laying the groundwork to host the 2026 National Sports Festival and position Enugu on the global sports map,” he added.

Giving reasons for the choice of Enugu as one of the two cities for the Guinness™ Premier League Trophy Tour, the Corporate Relations Director, Guinness Nigeria Plc, Rotimi Odusola, said it was an easy decision given the football history of the state. He described the State as the spiritual home of sports in Nigeria, noting the exploits of Rangers International FC.

Odusola highlighted that beyond football, Guinness Nigeria has maintained a deep, longstanding relationship with Enugu and the wider South-East through impactful social investment initiatives.

“This Trophy Tour is more than just football—it’s a tribute to the communities we serve and our legacy of partnership. Over the years, Guinness Nigeria has ed Enugu through various initiatives—from empowering 50 women in Iwollo, Ezeagu LGA with tools and training for micro-businesses, to providing clean water solutions through our Water of Life program and celebrating the cultural vibrancy of the state with activations like Smooth Homecoming. This is our way of honouring a region that continues to inspire us,” he said.

According to him, the Trophy Tour is an opportunity to reinforce Guinness Nigeria, being a business that has been involved in the fabric of Nigeria for 75 years, while also using the opportunity to create magical moments for its consumers and football fans through the collaboration between Guinness™ globally and the Premier League.

“At Guinness Nigeria, we believe that football goes beyond the pitch—it’s about identity, pride, and unforgettable moments shared with fellow fans. By bringing the Premier League Trophy to Enugu, we’re not only honouring our consumers’ ion for football but also putting them at the heart of the action,” Odusola said.

Also speaking at the event, the Enugu State Commissioner for Youth and Sports Development, Hon. Barr. Lloyd Ike Ekweremadu Jr emphasized the importance of the occasion. “It’s inspiring to see a global brand like Guinness™ invest in sports development and fan engagement at the grassroots. We hope this visit sparks more collaboration between public and private sectors in promoting football excellence.”

Alongside the trophy showcase, fans enjoyed a signature Guinness™ MatchDay experience, a multi-sensory football hub featuring large viewing screens, highlight and replay corners with noise-cancellation headsets, on-site jersey customization booths, and a striking 360-degree Guinness™ bar serving exclusive cocktails inspired by the iconic stout.

The Guinness™ MatchDay which was held at the popular New Berries Park saw numerous fans win items like free drinks, Guinness™ MatchDay T-shirts, footballs, signed Premier League club jerseys, among other gift items. There were also live performances by notable artistes and DJs, including Slow Dog, Lord EI and DJ Youngest.

The Guinness™ Trophy Tour will continue its journey to Lagos on May 18, 2025, where fans can anticipate another unforgettable Guinness™ MatchDay celebration.

Damilasco:
Guinness has partnered with the Premier League™ to bring the Premier League™ Trophy again to Nigeria.
The iconic silverware will be on display in Enugu on May 16 and Lagos on May 17 and 18, offering Nigerian fans a rare opportunity to experience football history in person.

In both cities, Guinness will also host the Guinness MatchDay — an immersive football viewing experience featuring large-scale match screenings, interactive football zones, 360-degree Guinness bars, jersey customisation booths, entertainment, and appearances by football personalities.

To further enrich the event experience, a lineup of artists and entertainers will feature in each city. In Enugu, rapper Slow Dog will headline the event, ed by DJ Youngest, Lord El, and host Suo Chapele. The Lagos edition will include performances by DJ Consequence, Blue Crystal, Melody Not MIA, and the acclaimed Alternate Sound, with hosting duties by Yubby Nduonofit, Kiibati Bankole, and Suo Chapele.

Marketing and Innovations Director, Olayinka Bakare, noted that this partnership reflects the brand’s long-standing commitment to celebrating football as a force for connection and community. “This is more than a tour. It’s a moment that only Guinness can create,” he said.
Fans can secure their spot now by getting tickets via

Lagos → https://tix.africa/guinnessmatchday
Enugu → https://guinnessmatchday.com/enugu-reg/


You can also follow @GuinnessNGR for details and updates on the tour.
For adults 18+. Drink responsibly.

Guinness has partnered with the Premier League™ to bring the Premier League™ Trophy again to Nigeria.
The iconic silverware will be on display in Enugu on May 16 and Lagos on May 17 and 18, offering Nigerian fans a rare opportunity to experience football history in person.

In both cities, Guinness will also host the Guinness MatchDay — an immersive football viewing experience featuring large-scale match screenings, interactive football zones, 360-degree Guinness bars, jersey customisation booths, entertainment, and appearances by football personalities.

To further enrich the event experience, a lineup of artists and entertainers will feature in each city. In Enugu, rapper Slow Dog will headline the event, ed by DJ Youngest, Lord El, and host Suo Chapele. The Lagos edition will include performances by DJ Consequence, Blue Crystal, Melody Not MIA, and the acclaimed Alternate Sound, with hosting duties by Yubby Nduonofit, Kiibati Bankole, and Suo Chapele.

Marketing Director, Olayinka Bakare, noted that this partnership reflects the brand’s long-standing commitment to celebrating football as a force for connection and community. “This is more than a tour. It’s a moment that only Guinness can create,” he said.
Fans can secure their spot now by getting tickets via

Lagos → https://tix.africa/guinnessmatchday
Enugu → https://guinnessmatchday.com/enugu-reg/


You can also follow @GuinnessNGR for details and updates on the tour.
For adults 18+. Drink responsibly.

The festive season is here, and a big part of it is reflecting on the year, those we love, the moments we shared, and the people in our lives we are most grateful for. For Indomie Noodles, we believe this Christmas culture is at the heart of Nigerians and set out to make it even bigger and special for various individuals and communities!
This year, for Christmas, we launched our Season to Show Some Love campaign with one goal in mind—to spread warmth and gratitude and create unforgettable moments with our beloved customers and their loved ones.
To kick off our festive campaign, we launched a heartwarming TV commercial celebrating the spirit of the season and capturing the essence of our Christmas campaign. In this TVC, we introduced the Indomie Santa, who quickly became a central figure across all our branding this festive season.
To extend the excitement, Indomie Santa launched a digital engagement, asking our amazing Indomie family on social media: "Who has shown you love this year?"
He asked fans to celebrate their loved ones by sharing heartfelt photos and messages of gratitude, appreciating the one person who had shown them love in 2024. The reward? A surprise visit from Indomie Santa and his cheerful team of elves. The goal was clear, for Indomie Noodles to help them show love to the person who has shown them love this year!
After going through over 300 touching stories, 4 winners stood out—two from Lagos and two from Ibadan. Our first winner was Tochi Ibe, who shared a heartfelt story about her uncle, Julius Chibueze. When life got difficult after the loss of her father, Mr. Julius stepped in assuming the role of her father, seeing her through school, paying all her bills, and being present to , love, and care for her.
Our next winner, Busayo Enilari wrote about Olapeju Arisoyin, a kind stranger, and one-time neighbour, who ended up being the god-sent angel, taking care of her younger sister, feeding her housing her, after she ( Busayo) gained ission into school, and was burdened with the responsibility of raising funds for school.
In Ibadan, Olalade celebrated her mother, whose strength and wisdom have been a guiding light through every stage of life. Our final winner, Temidayo Ifeolu, chose to celebrate his parents, expressing gratitude for their endless love and sacrifices.
The Indomie Santa Claus team didn’t waste any time! On December 21st, we kicked off the celebrations in Lagos. With trumpets blaring, drums beating, and joyful melodies as our Santa and his elves danced their way into the homes of Mr. Julius and Mrs. Olapeju. The look of surprise and joy on their faces was priceless!
Mrs. Olapeju couldn’t hold back her emotions, saying, "Sincerely, I was not expecting this at all. I am so happy, from the depth of my heart, I am just so happy."
The magic continued on December 22nd in Ibadan. Indomie Santa Claus and his lively elves brought the same energy, lighting up the homes of Ms. Olalade and Temidayo’s mother. With music, dance, and heartfelt laughter, the moments were nothing short of magical. Mrs. Ifeolu joyously announced,
"I am so grateful and happy that my son nominated me for this Indomie celebration. Thank you, Indomie, for showing me this massive love during this Christmas celebration." Turning to her son, she added, "D1, thank you so much for this, I love you massively."
But the love didn’t stop there. The entire community came out to the celebration! They danced, took pictures, and enjoyed steaming bowls of delicious Indomie Noodles. Because the impact of great individuals in every community has a ripple effect on the community at large. We at Indomie celebrated the individual and extended the celebrations to the entire community.
Reflecting on the campaign, Rahmotallahi Adeniyi, our Digital Marketing Manager, shared her excitement:
"Our Digital approach was the heartbeat of the Indomie Santa Surprise campaign, leading the launch with a captivating TVC across Indomie Nigeria’s platforms and bringing Santa to life on Instagram, Facebook, X, YouTube, and TikTok. Indomie Santa not only took over every digital space, starting from display pictures to heartfelt DM responses but also sparked meaningful engagement by asking fans to celebrate those who had shown them love. This digital strategy helped to keep our audience informed, engaged, and connected, making the festive season truly unforgettable".
Jamui Shobajo, our National BTL Manager, added, "The goal of this campaign, for the BTL team, is that we want to strengthen the bond between Indomie and its communities by creating memorable personal moments with them, by engaging them on a personal basis such as this, they will truly feel the love and will be excited to show it to other people."
Before Santa and his team wrapped up their visits, they made sure to leave behind packs of Indomie Noodles as a token of love and appreciation for all the winners.
Showing love comes in different ways and for Indomie Noodles we look to make it as impactful as possible to the lives of our customers. We are so proud to have shared this festive season with so many amazing people. Here’s to more love, more joy, and more Indomie moments!

Why does the FG think it has the power to tell private companies how to manage their businesses in a harsh economic situation? The economic situation they have done absolutely nothing to improve but rather continue to worsen it. Many businesses have had to lay off staff and slash salaries just to keep afloat during this pandemic and also in light of all the new harmful government policies. Did the FG give palliative to private broadcasters to lessen the impact of COVID on them? Has the FG ever provided a good operating environment or it's unaware that Nigeria is a very high-cost economic environment?

The Federal Goverment is asking private businesses to not increase thier prices, and then this same federal goverment goes ahead to increase prices in various sectors. They increased VAT, approved increment in electricity tariffs, 100% increment in train fares on the Abuja-Kaduna route, approved FAAN hike in enger Service Charge by 100 % and 300%hike in yearly toll at the MMIA toll gate, , increased price of fuel and watched as commodity prices sky rocket. The Nigerian economy isn't making businesses easy and these organisations have to survive. Government has done absolutely nothing to make it easier for businesses to operate but they go about frustrating private busineeses the more. The FG really has no clue what its responsibilities are.

I believe GOtv is the best in of pricing and content. You get more content in sports, kiddies channels and entertainment all at an affordable rate. One gets to enjoy the best of TV without breaking the bank. . Plus different packages for different pocket sizes. The reduction in price is much appreciated.

I know for a fact that MultiChoice Nigeria's subscription prices is still one of the lowest in Africa. Generally the prices of things in the country increases daily and nobody decides to protest or boycott the companies that produces them. I agree with their reasons. We need to Focus on developing the economy rather than attacking companies that help the citizens by providing jobs.


In other news, sports and kiddies channels will now be available to all bouquets on both DStv and GOtv for a month and the open window is entirely free of charge.