NewStats: 3,259,750 , 8,170,803 topics. Date: Sunday, 25 May 2025 at 09:43 PM 4b3h42

Canalys is worldwide smartphone analysis company has released the list of the top 5 smartphone brands Nigerians purchase in the first quarter of 2025.

The smartphone brand with at the first place is Transsion with a market share of 56%, followed by Xiaomi at 26% , Samsung at 7%, realme who recently entered the with the realme Note 50 and C61at 2% followed by HMS Global at 1%.

In 2025, the competition among smartphone brands has intensified, with global and local manufacturers striving to offer devices that balance innovation, affordability, and functionality. Nigerian smartphone s are becoming wisers now ditching Transsion inferior products in the mid range category for worthy options like the realme and Xiaomi.

Which of these products are your favourite?


https://www.youtube.com/watch?v=n56hCq7ia2c

That's interesting

Quite surprised to see realme in this list, they just entered the market and they already have a name among the top 5
This shows that the combine quality and affordability
I recently got a realme Note 50 and I must say that I'm really enjoying it
Kudos to realme

This is amazing

It’s amazing seeing realme making it to top 5 in a short period of time.
It’s durability and affordability is a catch for Nigerians.

uwaula:
That's interesting

realme making it to top 5 already? That’s promising. I won’t be surprised to see them hit 3rd by end of the year

It’s clear that the Nigerian smartphone landscape is evolving even with the new brands coming into nigeria like realme with a mix of local innovation and global competition. Can’t wait to see how this plays out in the next few quarters.

It's interesting to see HMS Global at 1% market share; the brand might have potential for growth with strategic marketing and product offerings tailored to Nigerian consumers

Transsion used to be on 80% share, now dropped to 56%.
A decline as people now prefer stronger and reputable brands sold in China. Xiaomi and realme is sold in china while transsion is not

It is very interesting that new brands are at the top of the rank. It shows that the other brands are either not giving reasonable features for the price ranges or their phones are generally overpriced.

The decline in market share of transsion is stunning

Funny how I am just learning about the Transision brand but I have seen some stuffs on realme and they must have good and quality products seeing them as number 4 when they just debuted in Nigeria October last year

Why is Transsion market share dropping badly? Are they no longer satisfying customers? Xiaomi is a brand that is shockingly gaining customers even with high priced phones. Samsung would have done better if not that the S25 ultra was way to expensive. They have a lot of customers for the A Series instead. realme is already in top 5 with just 2 phones? Everybody sit up o. For HMD, I've not really seen people buy their products but facts don't lie.

No iPhone on the list! Majority of those using iPhone in Nigeria are buying used ones.

Jesutooni:
The decline in market share of transsion is stunning

I didn't notice it until I read your comment

Lol

The indirect ment of products on nairaland always kills me 🤣🤣🤣🤣.

All right. I will check out realme


Please come for consultation on subtle marketing

AdewoleofGod:
Quite surprised to see realme in this list, they just entered the market and they already have a name among the top 5
This shows that the combine quality and affordability
I recently got a realme Note 50 and I must say that I'm really enjoying it
Kudos to realme

Top 5 for where?

Na NAIJA MARKET den dey tok ooooo!

How come must people are using iPhone when it's not on the list?

Yet people keep bashing transsion

It just shows online isn't real life

Jeezuzpick:
What is Transsion?

Na LGBTQ phone?

They are the makers of infinix tecno itel oraimo

Transsion to the rescue.

What is Transsion?

Na LGBTQ phone?

Valkingtheboss:
Canalys is worldwide smartphone analysis company has released the list of the top 5 smartphone brands Nigerians purchase in the first quarter of 2025.

The smartphone brand with at the first place is Transsion with a market share of 56%, followed by Xiaomi at 26% , Samsung at 7%, realme who recently entered the with the realme Note 50 and C61at 2% followed by HMS Global at 1%.

In 2025, the competition among smartphone brands has intensified, with global and local manufacturers striving to offer devices that balance innovation, affordability, and functionality. Nigerian smartphone s are becoming wisers now ditching Transsion inferior products in the mid range category for worthy options like the realme and Xiaomi.

Which of these products are your favourite?


https://www.youtube.com/watch?v=n56hCq7ia2c

huptin:
No iPhone on the list! Majority of those using iPhone in Nigeria are buying used ones.

Lol even the new one no get record how he take enter Nigeria most of Dem are phone wey boys cart come house...

Poverty phones. During GEJ time na only beggars from Kano and Sokoto dey buy such phones

realme marketers created this thread.

Nr1 on the list is new to me. Never heard of that name before.
What kinda phone do they make and what's the software update like?
Probably none.

Ekanem66:
Funny how I am just learning about the Transision brand but I have seen some stuffs on realme and they must have good and quality products seeing them as number 4 when they just debuted in Nigeria October last year

transition are itel Infinix and techno

Xiaomi Redmi, if you sabi, you sabi.

I can see a lot of profiles here already are realme staff. Nice promotion.

Ekanem66:
Funny how I am just learning about the Transision brand but I have seen some stuffs on realme and they must have good and quality products seeing them as number 4 when they just debuted in Nigeria October last year

You are just learning about the Transsion brand?
Itel,Tecno and Infinix are new to you?