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What Happened To Mr Biggs? - Business - Nairaland 1f1r3f

What Happened To Mr Biggs? (42265 Views)

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Hart11: 4:17pm On Jun 14, 2024
Let's gather and discuss

15 Likes

Thephilosopher1: 4:27pm On Jun 14, 2024
Competition drove them out

167 Likes 5 Shares

Orobokibo1: 4:33pm On Jun 14, 2024
Chicken is expensive and flour is more expensive

106 Likes 2 Shares

obinna58(m): 4:56pm On Jun 14, 2024
Bad economy drove them out

94 Likes 3 Shares

Tokskob2008: 5:10pm On Jun 14, 2024
Life happened to Mr Biggs..

No one stays champion forever grin

243 Likes 8 Shares

Nonexisting1: 5:10pm On Jun 14, 2024
They were busy enjoying the monopoly and didn't plan for competition until it took them out. In this life, if you're the first, continue to work hard to remain the best. If not, you can only end up in history as the first. Well, Rip to Mr. Biggs.

295 Likes 15 Shares

Martinsmine(m): 5:48pm On Jun 14, 2024
Rip to Mr Biggs

2 Likes

balaclava: 6:28pm On Jun 14, 2024
Tokskob2008:
Life happened to Mr Biggs..

No one stays champion forever grin

No one!

10 Likes 1 Share

udede(m): 6:47pm On Jun 14, 2024
It's not competition at all if you ask me. The economy is the matter .

15 Likes 1 Share

Lontorlooka(m): 7:34pm On Jun 14, 2024
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

516 Likes 43 Shares

GeneralOjukwu: 7:45pm On Jun 14, 2024
Nonexisting1:
They were busy enjoying the monopoly and didn't plan for competition until it took them out. In this life, if you're the first, continue to work hard to remain the best. If not, you can only end up in history as the first. Well, Rip to Mr. Biggs.

Like Biggs like Blackberry

73 Likes 6 Shares

Zubeezanga(m): 7:51pm On Jun 14, 2024
Lack of innovation, even if you are a pioneer in any kind of business, you must evolve and innovate as competitions sets in, people get bored even loyal customers do, there must always be something to bring people back a tiny new upgrade as at when needed but still retaining the old authentic aura, because humans are comfortable with what they know and can grow with, i think they allowed old loyal customers outgrow them, like me i love food, and i will own a resturant more like a village kitchen, where u embrace that ur growing up ur local delicacy, ur local drinks, if u squat or kneel or sit in any kind of way to eat traditionaly, then u served in such manner eg if na fura de nunu omo na calabash una go take drink, if na isi ewu nkwobi plate standard lol, with time i will infuse traditional music,drama,folklores etc the ideas choke na the funds man dy gather hahaha, because i go take am international too, i go use local dishes tell our kids our stories.

42 Likes 2 Shares

JOGICE(m): 8:12pm On Jun 14, 2024
Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

Your observation on this is apt, you nailed this question like someone who managed a branch.

226 Likes 8 Shares

Hart11: 8:23pm On Jun 14, 2024
Nlfpmod
faceland: 8:51pm On Jun 14, 2024
Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

I think it was the opposite. I don't anyone thinking Mr. Biggs was trash.

It was competitors that push them out (as they set unrealistic standards and were too sure if themselves).

My father applied, they told him he needed 4 million of in those days money (that would be 40 million of today's naira based on dollars exchange). Then they made some crazy demands like; it must be on a major road (they want it on the road, your property or rented building). People with that type of money are not usually patient enough to nurse a new business-location (they want profit today, those capable of running the show, can't afford the prerequisites).

They felt no one could beat them and overnight many Asians came with their own recipes. Nothing special. Just fry suger and rob it on the body of your finished junk-food, the end.

Anyway, 99% of my comic books back then ware sponsored by them and Guinness Mult.

99 Likes 2 Shares

drimzsmoke(m): 8:58pm On Jun 14, 2024
Hart11:
Let's gather and discuss


Mr Biggs has Japa!!!

7 Likes 1 Share

meobizy(f): 8:58pm On Jun 14, 2024
Nothing lasts forever. At least they did two decades in the business. I eating at one of the last Mr Bigg's spots in Abuja as at 2010.

30 Likes 1 Share

RealityKings: 9:04pm On Jun 14, 2024
Taxation drove them out of the country. But at least they set the path for small scale eateries

7 Likes 3 Shares

iCauseTrouble: 9:21pm On Jun 14, 2024
Whaow.... I was just thinking about this yesterday. I guess they refused to upgrade, so they lost out to smaller brands

3 Likes

Nairashop(m): 9:21pm On Jun 14, 2024
hear say Tinubu fall, na true ? . I sell quality tros, see my thread for update

3 Likes 2 Shares

FeliciaOja(f): 9:22pm On Jun 14, 2024
They have tried honestly

Back then Mr Biggs was the Disneyland of Nigeria. I still have kodak pictures of me and my cousins eating big fat chicken grin during our long term holidays...

One of the biggest pioneers of fast food in Nigeria since early 2000's. You have tried cry
It's not easy at all.

Mr Biggs gave us childhood memories that can never be forgotten.. Going to Mr Biggs right after school was the greatest feeling ever cheesy

Thanks you Mr Biggs for all these years ❤️

112 Likes 11 Shares

greenermodels: 9:22pm On Jun 14, 2024
They couldn't withstand the competition that followed, they were probably too relaxed in their supremacy.

4 Likes 2 Shares

AK481(m): 9:22pm On Jun 14, 2024
Short answer :poor Franchise

Their lack of standard for their franchise and greediness of focusing only on money .

One Mr biggs rice will be manageable, the one down the street will be like amadioha cooked it .

The next one will sell amala, the other one will sell tuwo shinkaffi.

Their death have nothing to do with competition only their poor resuration have been frustrated by competition.

30 Likes 4 Shares

lekkicctv(m): 9:22pm On Jun 14, 2024
They were particularly loved for their amazing meat pies and scotch eggs.

They had over 170 locations in 40 cities..

Before Chicken Republic and KFC even arrived on the scene MR Bigg's was

43 Likes 6 Shares

NaijaCover(m): 9:22pm On Jun 14, 2024
Mr Biggs, still dey for Onitsha Town

12 Likes 1 Share

benuejosh: 9:23pm On Jun 14, 2024
PO was the cause

4 Likes

natedensel: 9:23pm On Jun 14, 2024
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mbahdi(m): 9:23pm On Jun 14, 2024
Emilokan jagabandits effect

3 Likes

Parydelegate: 9:23pm On Jun 14, 2024
That year wey going to Mr Biggs on Christmas day was an achievement grin

Mr Biggs Maryland comes to my mindcheesy

40 Likes 1 Share

dauntless15(m): 9:24pm On Jun 14, 2024
Lol I eating my first meat pie in life from Mr Biggs, I didn't like it but my dad forced me to eat it because it was the only snack we could get on the go, now I chase meat pie all over town wherever there's a fresh well made one, I their meat pie used to be weighty with a lot of meat in it, not the crap people do these days and stuff potatoes in it and say it's meat pie, too bad all that is no more because of naija economy, they had to compete with chicken republic, KFC and the likes, they didn't survive it, normally you need to innovate and adapt, they refuse to do that, so it just died naturally, another brand heading same way rn is Tito, they'll soon cease to exist like Mr Biggs, I had fond memories of that brand growing up.

23 Likes

ibabz(m): 9:24pm On Jun 14, 2024
who moved my cheese? that's what happened

2 Likes

ecolime(m): 9:24pm On Jun 14, 2024
Complacency killed the brand.

17 Likes 2 Shares

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